CGI ReleaseProgram to empower sub-prime consumers through high impact financial wellness tools
FORT WORTH, Texas–(BUSINESS WIRE)–Elevate, a leading provider of innovative online credit solutions, today announced a Clinton Global Initiative (CGI) Commitment to Action in partnership with RLJ Financial, LLC, founded by businessman and Elevate board member Robert L. Johnson, to identify and deploy financial tools and content that will effectively help hundreds of thousands of sub-prime borrowers improve their financial wellness. Vision Critical, the leading customer intelligence platform provider, will also partner with Elevate and RLJ Financial on the CGI Commitment to Action to measure the impact of financial literacy content and delivery methods.

“Elevate is committed to offering innovative credit solutions that help sub-prime consumers meet today’s financial challenges while leaving them in a better position to meet future financial goals”

“Elevate is committed to offering innovative credit solutions that help sub-prime consumers meet today’s financial challenges while leaving them in a better position to meet future financial goals,” said Ken Rees, CEO, Elevate. “Sub-prime borrowers face a number of challenges, and we believe that basic financial literacy is key to improving their circumstances and integral in efforts to end the cycle of sub-prime. With this CGI Commitment to Action, we are seeking to identify the tools that will most effectively help sub-prime consumers improve their financial wellness with the ultimate goal of helping them move up the credit spectrum toward prime credit solutions.”

During the two year program, Elevate and RLJ Financial will identify the subjects and forms of financial literacy that most directly and positively impact the present day financial wellness of sub-prime consumers. The program will aim to help consumers improve credit scores, decrease debt, increase savings and better manage their budgets and cash flow.

“I have always been passionate about the need for financial solutions that meet the unique needs of underserved consumers,” said Robert L. Johnson, Founder & Chairman, of The RLJ Companies and RLJ Financial. “RLJ Financial has a lengthy track record of fighting for better solutions for the sub-prime borrower and we are proud to join with Elevate on this CGI Commitment to Action. Many financial services providers offer financial literacy tools and content, but the impact of these programs is unclear. This program is a major undertaking that we hope will permeate across the broader financial services industry and drive better outcomes for millions of sub-prime consumers.”

The Ending the Cycle of Sub-prime program will evaluate financial literacy content with a broad set of consumers as executed by Vision Critical. The content identified as most effective will be implemented with Elevate’s two U.S.-based products, RISEand Elastic. Content will be tested using multiple delivery methods, evaluating the impact across a wide variety of measurements both quantitative and qualitative, including improvement to FICO scores. By linking the financial literacy tools to Elevate’s existing short term credit products, Elevate will be able to adapt the tools to the consumers’ needs, improving financial wellness outcomes for thousands of sub-prime borrowers.

Contributors to this program include TransUnion, a global leader in information and risk management; Credit DNA, a Personal Credit and Financial Management Program; and Financial Education & Literacy Advisors, a leading, independent provider of financial education services and educational technology solutions. Elevate will continue to identify additional participants as well as content and technology contributors that bring a unique perspective to financial wellness and further strengthen the Commitment.

About Elevate

Elevate’s innovative online credit solutions provide immediate relief to customers today and help them build a brighter financial future. The company is committed to rewarding borrowers’ good financial behavior with features like lower interest rates, free financial training, and free credit monitoring. Elevate’s suite of groundbreaking credit products includes RISE, Sunny, and Elastic. The company is privately held and is backed by respected Silicon Valley venture capital firms including Sequoia Capital and Technology Crossover Ventures.

About The RLJ Companies

The RLJ Companies, founded by Robert L. Johnson, is an innovative business network that provides strategic investments in a diverse portfolio of companies. Within The RLJ Companies portfolio, Johnson owns or holds interests in businesses operating in a publicly traded hotel real estate investment trust; private equity; financial services; asset management; automobile dealerships; sports and entertainment; and video lottery terminal (VLT) gaming. The RLJ Companies is headquartered in Bethesda, MD, with affiliate operations in Charlotte, NC; Little Rock, AR; Los Angeles, CA; San Juan, PR; and Monrovia, Liberia. Prior to founding The RLJ Companies, Johnson was founder and chairman of Black Entertainment Television (BET). For more information visit:

About Vision Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology. Learn more at Follow us on Twitter at

About the Clinton Global Initiative (CGI)

Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of the Clinton Foundation, convenes global leaders to create and implement solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 190 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date, members of the CGI community have made nearly 3,200 Commitments to Action, which have improved the lives of over 430 million people in more than 180 countries.

In addition to the Annual Meeting, CGI convenes CGI America, a meeting focused on collaborative solutions to economic recovery in the United States; and CGI University (CGI U), which brings together undergraduate and graduate students to address pressing challenges in their community or around the world. This year, CGI will also convene CGI Middle East & Africa, which will bring together leaders across sectors to take action on pressing social, economic, and environmental challenges. For more information, visit and follow us on Twitter @ClintonGlobal and Facebook at


Kelly Ann Doherty, 817-928-1534
Emily Serafin, 646-277-1245
Traci Otey Blunt, 240-743-7620 (for Bob Johnson & RLJ Financial)