Professional PensionsFinancial Education and Literary Advisers chief executive Blake Allison argues a successful financial education programme is about the creation of a narrative for those it is aimed at.

He says: “Businesses are trying to address financial wellness through education in their systems. However, they are usually too prescriptive and do not talk to people in the right way. We will only attract people and increase engagement if we talk to them in the right way.”

While tools and technology have become increasingly important in financial education, companies still have work to do when it comes to the quality of their systems.”

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